The penetration of budget hotel chains is still contained in Italy also due to the wide spread of small independent hotels, often family-run. In my opinion, there is a high potential for the budget chains in Italy and the fast increasing of B&B, holiday homes and atypical accommodation is symptomatic of a strong interest and a need for many customers, looking for services with a good quality (no frills). HTMG (Hotel & Tourism Management Group) has been running a network of budget accommodation (B&B, little hotels, Guest houses and so on) for two-year, and I was able to verify the high degree of preference by many tourists.

he evaluation is intended to ascertain the value of goodwill, so the aim of the work is to determine the propensity of the hotel to determine the economic outcomes on the markets.